Empowering Masons /Carpenters and reaching the end-mile users with the GBR Loyalty Program
Established in 2006, GBR TMT has a legacy of 40 years in the steel industry and gives them the edge over the competition. The product is known for its superior quality, standardized physical and chemical properties and resounding endorsements from satisfied customers. Further they enjoy the approval from the government bodies such as Public Works Department (PWD), Tamil Nadu Housing Board (TNHB), Tamil Nadu Police Housing Corporation (TNPHC) and more. Committed to delivering the best quality products GBR TMT keeps upgrading their quality and delivers one of the best quality of TNT bars.
Challenges
GBR TMT understands the importance of being the preferred choice for roofing solutions among masons, who are the key influencers in the decision-making process of the target customers. To ensure that GBR TMT products are consistently recommended, they were committed to offering additional value beyond just quality products. The goal is to establish a strong connection with the end-users by providing them with exceptional support and incentives. This approach not only enhances relationships with the masons but also ensures that GBR TMT remains their top recommendation for roofing solutions.By prioritizing the needs and preferences of end-mile users, GBR TMT aims to build lasting partnerships and solidify our position as a trusted and reliable manufacturer in the industry. With this goal and some market study, GBR TMT approached LoyaltyXpert to start a loyalty program for their channel partners, end-mile users that are masons.
- Required a platform to connect with the end-mile users.
- Product usage data remains anonymous, preventing identification of which products perform well in specific segments.
- Big network but difficulties were faced in communicating with them.
- Lack of data insights.
- Difficulty in building brand loyalty.
Solution:
- GBR TMT sought to deepen its connection with end-users and drive customer loyalty by implementing a quantity-based rewards program in partnership with LoyaltyXpert. The program, meticulously designed to prioritize customer satisfaction, aimed to solidify GBR TMT as the preferred choice among its target market.
- Easy and accessible app for plumbers and channel partners for them to register on the app
- Marketing for the new launches and company-wide offers became cost-effective with built features such as push notifications and banner ads on the app.
- Rich data representation for enhanced business decision-making.
- A gamification element was added to the app to increase engagement and brand interaction.
Results
- After launching the GBR Loyalty Program for their masons, these are the results they have achieved with it.
- Onboarded with multiple mation/mistry/contractor
- Decision-Making sales were backed by data.
- Increased social exposure resulting in brand loyalty
- Easy redemption methods and rewards were claimed and the demand increased because of it.